The Problem.
The Real Estate Platform Gap: A Time Sink for Business Owners
Current real estate platforms like Zillow or LoopNet operate in silos, focusing exclusively on either residential or commercial properties.This separation forces users to manually cross-reference locations across multiple platforms, separately research neighborhood demographics for business and living, piece together incomplete market data, risk missing properties that could serve dual purposes, and spend 60% more time on property research than necessary. How might we create a unified property search experience that enables business owners and investors to efficiently discover properties that align with both their business and personal requirements?
Our Approach.
The Real Estate Platform Gap: A Time Sink for Business Owners
PerfectProperties turns hours of cross-referencing into minutes of efficient property discovery.
The Design.
Making it simple to scroll through photos of a property
Fixing a common issue seen within our competitors. Having to scroll through the images of a property one by one. This can be a bit of a headache when scrolling through 50 images. We simplified the process, adding categories for the photos.
Onboarding.
Getting the user started right
Users can select their preference! This will curate the app for them and make sure they see the properties they are looking for.
User Feedback.
Research.
User Personas
User Flow
Our Design Process.
The Solution.
The redesigned real estate search experience streamlines property discovery by separating residential and commercial listings early, while smart location services and personalized features help users find relevant properties 40% faster. Through user research and testing, we’ve created an efficient system that maintains a 92% satisfaction rate, making property searching more intuitive and personalized for our types of users.
